GIG
ABOUT

GIG (Group of Innovation of Gramado), an extraordinary collective of individuals residing in the enchanting city of Gramado, nestled in the state of Rio Grande do Sul, Brazil, and its surrounding region. Driven by a common vision, the group strives to foster, empower, and cultivate various social opportunities encompassing employment, culture, debates, technology, education, and a myriad of other diverse subjects. As a remarkable public-private initiative, GIG endeavors to enrich the lives of its community members and promote progressive change.

The visual identity of GIG is thoughtfully crafted and elegantly divided into three significant themes: Innovation, Culture, and Citizenship. These three pillars serve as the guiding principles of the group's endeavors, permeating every aspect of its operations. The visual system employs a captivating interplay of colors and circles, skillfully representing the essence of each topic while weaving them harmoniously into a cohesive whole.

Innovation, a driving force behind GIG, is embodied by a distinct color palette and artistic elements that inspire creativity, forward-thinking, and transformative ideas. It symbolizes the group's commitment to fostering innovation in various domains, whether through technological advancements, entrepreneurial endeavors, or novel solutions to societal challenges.

Culture, another fundamental aspect of GIG's identity, finds its expression through vibrant hues and expressive visual elements. It represents the rich cultural heritage of Gramado and the region, celebrating traditions, arts, and the diverse tapestry of local customs. GIG recognizes the profound influence of culture in shaping communities and endeavors to promote its preservation, exploration, and creative exchange.

Citizenship, the third pillar of GIG's visual identity, is denoted by a distinct color scheme and design elements that evoke a sense of unity, inclusivity, and civic engagement. It serves as a reminder of the group's commitment to fostering a thriving community, where every individual's voice is heard, respected, and valued. GIG actively promotes initiatives aimed at empowering citizens, nurturing social responsibility, and advocating for a fair and equitable society.

Through its cohesive visual identity, GIG effectively communicates its mission to the community and beyond. The carefully curated colors and circles symbolize the group's dedication to innovation, culture, and citizenship, serving as a visual reminder of the multifaceted nature of their work. By embracing these core principles, GIG strives to ignite positive change, create meaningful social opportunities, and forge a brighter future for the people of Gramado and its surroundings.

As GIG continues to make strides in promoting social advancement, the group's visual identity serves as a beacon, inspiring collaboration, encouraging participation, and uniting the community under a shared vision of progress. With innovation, culture, and citizenship at its core, GIG is a driving force, propelling Gramado and its inhabitants towards a more prosperous and inclusive future.

Flow Brand
[FEATURED]
Behance
Lebbre
[FEATURED]
Behance
Spassu
[MENTION]
World Brand Society
Flow Brand
[FEATURED]
Behance
Lebbre
[FEATURED]
Behance
Spassu
[MENTION]
World Brand Society

Duck Design Studio

Team: Gabriel Sauer, Eduardo Matos, Vinícius Germano Müller

GIG
ABOUT

GIG (Group of Innovation of Gramado), an extraordinary collective of individuals residing in the enchanting city of Gramado, nestled in the state of Rio Grande do Sul, Brazil, and its surrounding region. Driven by a common vision, the group strives to foster, empower, and cultivate various social opportunities encompassing employment, culture, debates, technology, education, and a myriad of other diverse subjects. As a remarkable public-private initiative, GIG endeavors to enrich the lives of its community members and promote progressive change.

The visual identity of GIG is thoughtfully crafted and elegantly divided into three significant themes: Innovation, Culture, and Citizenship. These three pillars serve as the guiding principles of the group's endeavors, permeating every aspect of its operations. The visual system employs a captivating interplay of colors and circles, skillfully representing the essence of each topic while weaving them harmoniously into a cohesive whole.

Innovation, a driving force behind GIG, is embodied by a distinct color palette and artistic elements that inspire creativity, forward-thinking, and transformative ideas. It symbolizes the group's commitment to fostering innovation in various domains, whether through technological advancements, entrepreneurial endeavors, or novel solutions to societal challenges.

Culture, another fundamental aspect of GIG's identity, finds its expression through vibrant hues and expressive visual elements. It represents the rich cultural heritage of Gramado and the region, celebrating traditions, arts, and the diverse tapestry of local customs. GIG recognizes the profound influence of culture in shaping communities and endeavors to promote its preservation, exploration, and creative exchange.

Citizenship, the third pillar of GIG's visual identity, is denoted by a distinct color scheme and design elements that evoke a sense of unity, inclusivity, and civic engagement. It serves as a reminder of the group's commitment to fostering a thriving community, where every individual's voice is heard, respected, and valued. GIG actively promotes initiatives aimed at empowering citizens, nurturing social responsibility, and advocating for a fair and equitable society.

Through its cohesive visual identity, GIG effectively communicates its mission to the community and beyond. The carefully curated colors and circles symbolize the group's dedication to innovation, culture, and citizenship, serving as a visual reminder of the multifaceted nature of their work. By embracing these core principles, GIG strives to ignite positive change, create meaningful social opportunities, and forge a brighter future for the people of Gramado and its surroundings.

As GIG continues to make strides in promoting social advancement, the group's visual identity serves as a beacon, inspiring collaboration, encouraging participation, and uniting the community under a shared vision of progress. With innovation, culture, and citizenship at its core, GIG is a driving force, propelling Gramado and its inhabitants towards a more prosperous and inclusive future.

Flow Brand
[FEATURED]
Behance
Lebbre
[FEATURED]
Behance
Spassu
[MENTION]
World Brand Society
Flow Brand
[FEATURED]
Behance
Lebbre
[FEATURED]
Behance
Spassu
[MENTION]
World Brand Society

Duck Design Studio

Team: Gabriel Sauer, Eduardo Matos, Vinícius Germano Müller